During the month of June, one can become so overwhelmed by the annual absurdity that is “pride month,” that one can easily and understandably respond either by being desensitized to it or by tuning it out altogether. The dizzying onslaught of rainbow-colored merchandise, shopping bags, and banners, as well as commercials in grocery stores, post offices, and various media, takes place as corporate America offers its annual sacrifice to the rainbow gods. All this could easily cause one to tune out the rainbow ads, if only as a way to keep one’s sanity. Yet, in spite of this, some particularly egregious instances still stand out.